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Dogukan Demirel

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Let's Talk

Dogukan Demirel

Home

Let's Talk

Dogukan Demirel

Home

Let's Talk

Hirehoot

Create my tasks

Plan my day

Focus with Oasis

Todo Assistance

beforesunset.ai/create-my-tasks

beforesunset.ai/create-my-tasks

The hiring platform
for GTM Teams

[INDUSTRY]

Recruitment & HR Tech

[PLATFORM]

Web App

[ROLE]

Product Designer

[PROJECT TEAM]

Doğukan Demirel

[PROJECT OVERVIEW]

HireHoot is a privacy-first recruitment platform built for senior Growth, Sales, and Marketing hiring. Candidates stay completely anonymous until both parties sign a mutual NDA no name, no face, just signal.

As the sole product designer, I owned the full design process across both sides of the platform the candidate-facing product (B2C) and the company/recruiter-facing product (B2B): information architecture, design system, and high-fidelity prototypes across the candidate dashboard and messaging center.

Backed by Techstars '24, NatWest Accelerator, and Hive Founders.

Live Website

[THE CHALLANGE]

Senior GTM professionals have specific requirements regarding industry, sales technique and team size. They don't browse general listings; they look for roles that genuinely suit them. Often, they would prefer their current employer not to know that they are exploring other opportunities.
Companies, on the other hand, focus on identity as much as they do on fit.
HireHoot removes identity from the equation, but not by force. Candidates can remain anonymous or have an open profile. Companies work with both simultaneously.
The core design challenge was to embed privacy as a feature across every layer of the system while ensuring that anonymous and open profiles coexist consistently within the same platform without eroding trust on either side.

[ROLE & RESPONSIBILITIES]

As the designer at HireHoot, I was responsible for the entire process, from information architecture to providing the development team with high-fidelity UI. I established a consistent design system and component library from scratch, and built the design foundation through personas, user flows, and pain point detection. Prototypes were used for testing with both the team internally and test users externally.

[RESEARCH ACTIVITIES & KEY INSIGHTS]

When we started shaping BeforeSunset AI, our main focus was to understand how professionals currently plan their days and where the biggest pain points existed.

Research Activities:

  • Competitive Analysis: Studied tools like Todoist, Akiflow, and Motion to identify gaps.

  • User Interviews: Talked with professionals and freelancers who struggled with daily planning.

  • Behavioral Insights: Observed that most users wrote tasks vaguely or scattered across different tools, and had difficulty sticking to one consistent system.

Key Insights:

  1. Users often start their day without a clear plan, leading to stress and missed deadlines.

  2. Productivity apps felt overwhelming with too many options and complex UIs.

  3. Users wanted automation, but also control — AI should assist, not replace.

  4. Maintaining focus was as important as task management (distractions were a big challenge).

[BRANDING DESIGN]

BeforeSunset AI’s visual identity is built around a clean and energetic style that balances clarity with motivation. The Figtree typeface ensures readability while keeping a modern and approachable tone. The color palette — Baby Powder, Coral, Teal, and Charcoal — reflects a mix of calm focus and vibrant energy, aligning with the product’s mission to make planning both efficient and enjoyable. The branding system extends across web, mobile, and marketing assets to create a consistent, recognizable experience.

[CROSS-PLATFORM EXPERIENCE]

BeforeSunset AI was designed to deliver a seamless experience across both desktop and mobile. While the desktop interface focuses on comprehensive task and calendar management, the mobile version emphasizes quick access and on-the-go productivity. Together, they create a consistent and flexible workflow, ensuring users can plan, organize, and focus anytime, anywhere.